A website’s homepage is the front page of the site. Its purpose should be to give an overview of who you are, what you’re offering and what your best points are. It should also be the navigational hub of your site – showing people where to go to get what they’re looking for. It is an important SEO gimmick.
People as well as search engines pay particular attention to it too. Unlike people, they aren’t concerned with the look of it, but they’ll use it as part of their assessment to determine what keywords to rank your site for and where to rank it for those keywords.
For most websites, it will be the page that gets viewed the most and which gets cited and linked to the most. Hence it is the most important page on a site.
Homepage Optimisation Tips
The homepage should be as as good as your competitor's page if any.
Have specific elements in the homepage.
Aim to get visitors to click beyond your homepage. This reduces your site’s bounce rate and increases the average visit duration – both of which send positive signals to Google.
Including a tagline or sentence in the header area, below or next to your logo, is a good way to describe What your website is all about.
Try to make the taglines catchy.
The content should be legible.
Important elements should be highlighted and placed in such a way that people notice it.