Search Engine Optimization is the process of increasing the number of visitors to a website by achieving high rank in the search results returned by a search engine.The higher a website ranks in the result page, the greater the chance of users visiting the website. To do this, a website uses a set of optimization methods that manipulates dozens or even hundreds of its markup elements. It is the process of marketing by understanding how search algorithms work, and what human visitors might search.
The basic and the most important optimization techniques are :
1. Black hat SEO 2. White Hat SEO 3. Gray Hat SEO Learn more about the categorization of the SEO techniques here.
Organic SEO refers to the methods used to obtain a high ranking on a search engine results page (SERP) in the unpaid, algorithm-driven results on a given search engine. Methods such as utilizing proper keywords, having quality back-links and writing good quality content can improve a site’s page rank. Check out these methods in more details here.
What is a search engine?
On the front end, the software has a user interface where users enter a search term — a word or phrase — in an attempt to find specific information. When the user clicks a search button, an algorithm then examines the information stored in the back-end database and retrieves links to web pages that appear to match the search term the user entered.On the back end, a search engine is a piece of software that uses applications to collect information about web pages. The information collected is usually key words or phrases that are possible indicators of what is contained on the web page as a whole, the URL of the page, the code that makes up the page, and links into and out of the page. That information is then indexed and stored in a database.
Search Engine Optimization (SEO) is the process of identifying factors in a webpage which would impact search engine accessibility to it and fine-tuning the many elements of a website so it can achieve the highest possible visibility when a search engine responds to a relevant query. Search engine optimization aims at achieving good search engine accessibility for webpages, high visibility in a search engine results, and improvement of the chances the webpages are retrieved.
A Search Engine Results Page (SERP) is a listing of results returned by a search engine in response to a keyword query and it contains two different sections:
1. Organic The organic section of a SERP contains results that are not sponsored or paid for in any way. They rely strictly on search algorithms.
2. PPC The PPC section contains text ads purchased from either Google AdWords or Microsoft AdCenter, using bidding system to determine placements among other competing text ads.
If you own a business. Then you must have a plan chalked out to promote your business and attract new clients.
Here's how SEO can help you with that :
SEO makes your business visible and makes it stand out.
It helps you in lead generation.
It helps your customers as well as your potential customers find you, makes your products visible to who are looking for it.
Although it is really useful in today's highly competitive business world, it is not always easy to implement. Here are some useful steps to to help you implement SEO in an easy way. While designing your website to implement SEO, one must keep in mind these factors.
Also, don't forget to check out the SEO techniques listed in the Quick tipspage
Check out these videos below in order to have a better understanding of How Search Works and SEO for startups and small businesses.