The content on your site is the main draw for visitors. Whether your site sells products or simply provides information about services, what brings visitors to your site is the words on the page.
Keyword Research
Keyword research is one of the most important and high-return activities in SEO, because its result will directly correlate to a site’s information architecture. Every website, whether it belongs to a business, organization, or an individual, has a customer base associated with it. Within each customer base, there is a keyword demand, which, if examined properly, will enable website owners to predict shifts in demand, respond to changing market conditions, and ensure that they are producing the products, services, and content that customers are actively seeking. Since every word and phrase that is typed into search engines is recorded and of-ten available to keyword research tools, website owners will be able to gain a general comparison of high-demand keywords within their niche customer base. Moreover, they will be able to understand the value of a keyword by doing simple research, making some hypotheses, testing, and repeating the cycle while continuously monitoring the site’s click-through (CTR) and conversion rate.Although there are many tools and methods that are usu-ally used by SEO practitioners, Google’s AdWords and Trends are common starting points for keyword research and they will be explored here. AdWords is aimed at helping Google’s organic search.
Internal and external links
Links must usually be related to the content of the page, and they must link to something relevant to that content. In other words, if your links don’t go to or lead in from pages that match the keywords that you’re using, they will be of little value to you. The balance of links that are included on your page is also relevant. Too many links and your site could be labeled as a link farm. Too few and you’ll lose out to sites that have more and better-targeted links.
Site interactivity
Site interactivity is essential to achieving a high SEO ranking. Sure, you can garner a high ranking without interaction, but it won’t happen nearly as fast, and the ranking will likely be lower than that of a site that has some form of interaction with the user. If we can influence a user to interact with our site, we have more of a chance of gaining a goal conversion. Goal conversions are the completion of some form of activity designed to gather further information about your user. A goal conversion can be like persuading them to make purchases. Something as simple as enticing users to sign up for a newsletter, or it can be more specific, like persuading them to make purchases
Taking Advantage of Organic Keywords
Organic keywords are those that appear naturally on your web site and contribute to the search engine ranking of the page. By taking advantage of those organic keywords, you can improve your site rankings without putting out additional budget dollars. The problem, however, is that gaining organic ranking alone can take four to six months or longer
To take advantage of organic keywords, you first need to know what those keywords are. One way to find out is to us a web-site metric application, like the one that Google provides. Some of these services track the keywords that push users to your site.